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Users will soon have a new feature that permits them to reduce the volume of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the platform announced that it currently hosts over 1 bn AI-generated clips.

Trial and Implementation

The update is being tested over the following weeks before a global rollout. This shift coincides with a surge in AI content, fueled by emerging AI video creators.

The Broader AI Trend

It has been noted that almost 10% of the fastest-growing channels on another major platform primarily display content made by AI. A considerable share of this output is deemed “AI slop”, a label for inferior, bulk-generated content that is often illogical or bizarre.

“We know from our community that many people enjoy content created using AI tools, from AI artwork to science explainers, and we intend to give people the ability to increase or decrease of that, depending on their own preferences,” commented a company executive.

Scale of AI Content

The platform shared that there are now 1.3 billion videos on its app labeled as made with AI. Collectively, over 100 million pieces of content are uploaded to the platform every day, making AI-generated material a limited portion of its total content library.

Customizing Your Feed

Members will be able to limit or boost the volume of AI-generated videos they see by accessing the topic control option in the application and selecting “AI-generated content”. Other topics that are already be controlled under the filter include news, fashion, cosmetics, and dance.

Content Labeling and Policies

TikTok’s policies require creators to label lifelike AI-made content, and it forbids dangerous deepfakes of celebrities or emergencies. Any realistic AI video that is not labeled can be deleted under its community policies.

Additionally, the app will from now on attach an artificially created label to content created with its own AI tools, or identified by an industry-wide initiative for recognizing artificial media. This step is aimed to help prevent users from trying to bypass the labeling process.

AI Literacy Programs

The company is additionally establishing a $2 million educational fund for specialists and groups to produce educational content about responsible artificial intelligence. This initiative will assist charitable organizations focused on training computer science.

Platform Protection

The video-sharing app has supported its content review process, amid controversy over plans to lay off a large number of content moderators in the United Kingdom. It is expected to eliminate hundreds of positions in its user protection department in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.

A senior executive clarified that people-led review would still have a role, but artificial intelligence can shield workers by eliminating the most harmful content before it gets reviewed by humans. TikTok reported a significant reduction in shocking and graphic content seen by content reviewers over the previous year due to reliance on its machine learning processes.

“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”