🔗 Share this article

The renowned publisher has secured a seasoned producer from the creators of Apex Legends to direct the studio crew at their internal studio, which is currently crafting the forthcoming over-the-shoulder action-packed title known as this innovative game.

Leadership Change Follows Poor Feedback

Brinkman takes on the leadership position at the development studio following the dismissal of former leader the ex-Sledgehammer Games executive, who was reportedly let go due to the game's lackluster early showing last autumn.

Recently, the company's top executive a key figure updated team members about this organizational change through an official communication, which stressed that early feedback sessions had indicated the requirement for a clearer direction.

Ismailer expressed that the team is now overhauling the project with a renewed approach, aiming to satisfy community desires.

A Pattern of Strategic Hires

The news echoes a comparable move taken by 2K Games in August, when they hired an industry veteran from the Diablo team to contribute to the beloved franchise studio Cloud Chamber.

Here is the entire text from the president's communication:

Team—

I know you all just wrapped up your town hall - I hope you’re as excited as I am with the good news. Previously I sent you all a update, I stated the following: “I believe in this group. You all are some of the most driven and creative designers we have had the opportunity to work with - and we’re looking forward for that partnership to persist.”

Given your hard work and flexibility, especially over the past twelve months, you consistently demonstrate that.

The community feedback from last fall’s the game playtest was enlightening. It validated the appeal of a action-packed game but indicated we still had improvements to make. It revealed the need for a sharper identity.

The progress is encouraging to see how far you’ve progressed. You took the input to consideration and reimagined Project ETHOS with a refreshed goal - one that’s poised to fulfill its promise to our audience.

The trust in this project increases every day. To advance the remarkable advancement you’ve made, It is a pleasure to welcome the new hire as the new Lead of 31st Union. Following some time of talks, Ben starts with us on Monday, October 20.

His management and expertise in the PVP shooter field is vast, having devoted the past decade and a half producing and leading some of the most well-known series in the industry, for example the acclaimed shooter, and lately, Apex Legends.

Let’s together in greeting Ben next week. We are all looking forward to keep witnessing the progress of Project ETHOS in the weeks to ahead.

The President

Experience of the Incoming Head

The appointee presently holds the role of senior developer and head of production at Respawn Entertainment for Apex Legends. He previously worked at Treyarch and Activision in various production roles on the iconic franchise games, and, prior to that, had periods at other industry leaders.

Game Information and Vision

The upcoming game was unveiled in last year in conjunction with a public demo. Initially, 31st Union portrayed the title as a "free-to-play, third-person perspective action-packed experience and an thrilling evolution on the category."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in real-time to match your preferred approach," the game's pitch reads. "Challenge the competition with fresh skills, risks, and challenges that shift every round. Will you safely extract with your hard-earned loot? Or aim high, put it on the line, and hope your squad can secure victory? The option is yours."

Project Ethos has not yet received an official launch window or platforms, but enthusiasts can anticipate further news as production progresses.